Thursday, September 20, 2012

My Adventures with a Frosted Tart


Chef Bronwen Weber

Not many people know that Frosted Art, the nationally acclaimed bakery headed by Bronwen Weber, is part of our Culinaire family.  Bronwen is an artist whose medium is cake, and her crazy talent has made her the winningest champion on the Food Network's Cake Challenge series.

When Bronwen first came to our organization she was put under my wing because frankly, nobody here knew anything about running a bakery and I am pretty good at faking stuff.  B and I felt our way around each other at first, but soon discovered we shared the same offbeat sense of humor and a similar drive for success (world domination or bust!)

I learned to appreciate the craftsmanship and artistry that goes into building a luxury cake brand, and Bronwen picked up some pointers from me on managing costs, marketing and running the business successfully.  We decided to use her name and reputation as the building block for revenue growth and quickly established Bronwen Weber and Frosted Art as synonymous phrases.
Seven Layer, Rotating Circus Cake


Since 2008 Frosted Art has grown significantly, year over year, despite being mired in a recession and then an economic recovery as slow as well,  fondant in February.  How has she done this?  By producing mind-blowing, over-the-top, delicious creations like this circus-themed cake for a local real estate icon's 100th birthday.  Yes, that's a cake.

Frosted Art used to be all about wedding cakes--the showiest, prettiest, most in demand wedding cakes in Dallas.  But now nearly half our business is comprised of specialty cakes for birthdays, corporate milestones, anniversaries and galas.

Crazy Lamp Cake









The fun part for me has been working with a gifted celebrity chef and watching her grow into a shrewd business woman.  It's like she can decorate a wedding cake with one hand and write a strategic business plan with the other (occasionally I get to lick off the frosting.)  Bronwen is famous for making great cakes, but take it from me, she herself is one smart cookie.

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